The BKN Method

Every home gets its own plan.

Some homes should launch to the world. Some should never be seen in public. Most do best somewhere in between. We start with your goals, then choose how, when and to whom your home is shown.

A custom strategy

One plan for every listing.
A plan built for yours.

01

Your goals and timing

When you need to move, what matters more to you (price, speed or privacy), and how public you want the sale to be.

02

What makes the home different

The setting, the architecture, the finishes and the lot. We build the story around what a buyer cannot find in the next listing.

03

Who will pay the most for it

Local move-up buyers, relocating executives, second-home buyers or builders. Each group is reached differently.

04

The market this month

Pricing against live inventory, recent closings and how fast homes at your price are actually selling, from our own MLS data.

Three ways to market

Private, pre-market or public.

You choose how visible your home is, and you can move from one to the next as the plan unfolds.

01

Private

Never on the MLS
Who sees it
Agents on our team and at SERHANT., and members of the private agent networks we belong to, including Austin Luxury Network and Clubhouse.
Best for
Sellers who value discretion above all: a public figure, a sensitive situation, or a price you want to test quietly.
Keep in mind
No public days on market or price history. Buyers come through agents, so the pool is smaller by design.
02

Pre-market

Unlock MLS Flex
Who sees it
Every agent in the Unlock MLS (more than 18,000 subscribers across all brokerages), but not the public portals.
Best for
Sellers who want real feedback and agent interest before a public launch, without starting the clock.
Keep in mind
No public days on market or price history while in Flex. You decide when the home goes public.
03

Public

Full MLS launch
Who sees it
Everyone: the MLS, the major home search sites, baileykempsnelson.com, and the SERHANT. platform and referral network.
Best for
Sellers who want the widest possible audience and a launch timed to a specific moment.
Keep in mind
The most exposure, with media produced and the launch planned before the first day on market.

Private and pre-market options depend on your listing agreement, MLS rules and, for private networks, each network's price and membership requirements. We walk through the tradeoffs with you before anything is shown.

Priced with data

We know what is selling, and what is not.

We track every closing, listing and expired listing in the areas we cover, county by county and ZIP by ZIP, and publish it in our market reports. In our Travis County coverage, 71% of homes that came to market in the last 12 months sold. The rest came off the market without selling. Pricing and preparation decide which side a home ends up on.

See the Travis County report

Odds of selling Travis County coverage, last 12 months

4,129Closed
307Under contract
1,594For sale
1,651Did not sell
71%Odds of selling

Homes are selling at 344.1 per month, with 4.6 months of inventory available.

Who you work with

A team you will actually meet.

Matt, Drew and Todd lead every listing, backed by a dedicated team in Austin and Houston and the national reach of SERHANT.

86Home sales closed since October 2024
57Of them as the listing team
12Team members across Austin and Houston

Closings by current team members, all brokerages, October 2024 to today, from MLS records. Leases excluded.

Start the conversation

Tell us about your home.

We will come back with a price range, the launch options that fit, and a written plan. No obligation and no pressure.